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  • Durbin, Blumenthal ask FDA to review energy drinks quickly

    Some legislators are concerned with the way energy drinks can affect young consumers, especially in light of news reports linking several deaths with energy drink use.

    Sens. Dick Durbin, D-Ill., and Richard Blumenthal, D-Conn., are urging the Food and Drug Administration to move quickly to review the safety of these drinks.

  • GoGo Squeez introduces adult snack line Fast Fruit

    NEW YORK — GoGo Squeez has introduced a new line of squeezable, resealable, spoon-free fruit-in-a-pouch snacks, Fast Fruit, specifically developed for adults. The company decided to expand their kids line of fruit snacks as they learned adults 18 years and older made up 30% of their consumer base.

  • Survey: 68% of consumers feel probiotics help regulate digestive system, but one-third don't get enough

    WHITE PLAINS, N.Y. — A new survey commissioned by The Dannon Company found that the majority of Americans understand the importance of digestive health and its link to overall well-being, the company announced Wednesday. While 93% of Americans agree that digestive health is closely linked to overall health and wellbeing, some may not always know the simple steps to help keep their digestive system on track.

  • Senators call on FDA to increase oversight of energy drinks

    WASHINGTON — The Food and Drug Administration will review the safety of energy drinks containing such stimulants as caffeine in response to a letter from two senators.

  • Target to unveil exclusive Sam & Libby shoe line

    MINNEAPOLIS — Target will unveil an exclusive collection of shoes made by Sam and Libby starting in May 2013, the mass merchandise retailer said Monday.

    Target said the partnership with the shoe brand would be ongoing and feature 20 styles of women's footwear with an expanded assortment of colors starting at $24.99.

  • Duracell powers smiles this holiday season

    BETHEL, CT. — Duracell, partnering with Toys for Tots, is looking to "power" jubilant faces this holiday season. The company announced an exclusive sweepstakes on their Facebook page allowing consumers to win some of the holiday's hottest toys while helping those in need.

  • Mars wins NASCAR Marketing Achievement Award

    DAYTONA BEACH, Fl. — NASCAR will honor Mars this year with the annual Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, at Encore at Wynn Las Vegas on Thursday, Nov. 29. Mars and NASCAR represent one of the longest-standing partnerships within the sport with their 23-year relationship.

    Spanning multiple activations, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy, including intellectual property, promotions, public relations, B2B, online, broadcast, event marketing and retail.

  • Quill.com expands 'Dunder Mifflin' product line

    LINCOLNSHIRE, Il. — In late 2011, Quill.com began offering Dunder Mifflin paper as part of an innovative licensing agreement with NBCUniversal. The program was a huge success, and now Quill is looking to expand "The Office" product line to feature several more items.

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