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Personalization makes mark on BTS spending
Despite an economy that’s still in the doldrums, the back-to-school season means parents will once again open their wallets for the annual shopping ritual. “We expect spending to be up again modestly this BTS season — most likely in the low- to mid-single digits,” said Perry James, president of the NPD Group division that follows the category.
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Supplies, OTCs drive segment
The pet category remains strong. The American Pet Products Association expected that consumers will spend $52.87 billion on their pets this year. About $12.56 billion of that will be spent on supplies and over-the-counter products.
Bob Vetere, president of the organization, said the category’s next big area will be health-related products, treats and foods. “We are keeping our pets longer and are looking to keep them healthier right from the beginning,” he said.