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With help from spokesman, Stride adds Whitemint flavor to lineup
EAST HANOVER, N.J. — Stride spokesman and sports icon Shaun White has helped the gum brand boost its portfolio with a new product.
New Stride Whitemint marks the brand's first-ever custom-designed, custom-created pack, the company said, adding that White helped select the intense mint flavor and was involved in the creation of the gum's package graphics.
As the brand's spokesman, White will participate in a Stride Whitemint TV ad spot this fall, as well as a variety of promotional activities related to the new gum.
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Arm & Hammer's new laundry detergent caters to sensitive skin sufferers
PRINCETON, N.J. — Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.
New Arm & Hammer sensitive skin plus scent is hypoallergenic and delivers deep cleaning and deodorizing, while featuring a fresh scent, the company said. The product joins the brand's perfume- and dye-free laundry detergent. Both variants are compatible in high-efficiency machines and standard washing machines.