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ELK GROVE VILLAGE, Ill. — A popcorn seasoning brand has launched its all-natural, ready-to-eat popcorn in four kosher varieties.

Kernel Season's said each of its popcorn varieties are made with natural sunflower oil, real cheese and clarified butter, and are free of trans fat per serving, artificial colors or flavors. The company debuted the popcorn this past May at the annual Sweets & Snacks Expo.

PALM BEACH, Fla. — Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.

Two If By Tea is named after the famous line, "one if by land, and two if by sea," in the poem "Paul Revere's Ride." The beverage's packaging is adorned with Rush Limbaugh dressed to look like Paul Revere.

The launch of the iced tea brand also will be supported in an advertising campaign that will include radio and digital media elements, as well as outdoor displays.


The overall weight-loss/nutritional shake category spans ready-to-drink diet aids (Slim Fast), pediatric nutrition needs (PediaSure) and adult nutrition needs (Ensure and Boost). Out of all of these, it’s adult nutrition that creates the most synergy with the backbench; seniors need protein and supplementation to ensure a healthy life free of broken hips and fractured elbows. But that isn’t the only prescription-heavy demographic checking out the latest Ensure and Boost flavors.


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.



The snack is back! Judging from the amount of growth within the 
nutritional bar category in the past year, snacking is definitely en vogue. 
Incremental annual sales totaled $117.5 million across food, drug and mass retailers, with the exception of Walmart, according to SymphonyIRI Group. Out of all over-the-counter growth categories for the 52 weeks ended April 17, nutritional bars as a category took in more dollars on top of what they had generated the year before than any other category, bar none. 


NORTHFIELD, Ill. — Kraft’s new entry in the water-
flavoring category, MiO Liquid Water Enhancer, is the first new product category the company has entered in 15 years. The zero-calorie line of concentrated liquid flavorings packaged in a sleek egg-shaped dropper bottle clearly is different than other water enhancers on the market. Promotion for the product focuses on “personalizing” flavors.


NEW YORK — ESI Cases and Accessories is encouraging consumers to get a whiff of the company's Jelly Belly candy-scented smartphone and accessories cases.

Through its new product catalog, the company unveiled accessories for iPhone, iPod, Blackberry and gaming devices that smell like Jelly Belly jelly bean candies. The gel cases are available in five scents, including Very Cherry, Licorice, Blueberry, Strawberry Cheesecake and Berry Blue.

TAMPA, Fla. — A line of all-natural, 100% juice blends has arrived in more than 290 Publix stores across four states.

CoolJuice will be available in Publix's Atlanta division, which includes stores in Georgia, Alabama, Tennessee and South Carolina. CoolJuice juice blends contain no added sugars, high-fructose corn syrup, preservatives or artificial colors or flavors.

CoolJuice was cofounded by former PepsiCo executive George Gamble.