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Nutraceuticals market expected to exceed $200 billion mark by 2016
LONDON — A new report by CompaniesAndMarkets.com projected the nutraceuticals market will reach $207 billion by 2016, thanks to an increased demand in functional food, beverages and supplements.
The 231-page "Nutraceuticals: Global Markets and Processing Technologies" report highlighted market trends, products, mergers and acquisitions/collaborations, innovation, opportunities/barriers to growth and other influencing factors. Companies profiled in the report include Bayer Healthcare, Coca-Cola, Cadbury, PepsiCo and more.
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YoCrunch kicks off integrated marketing campaign
NEW YORK — YoCrunch has rolled out a new integrated marketing campaign that seeks to increase brand awareness.
The company's "It's YoCrunch Time!" campaign highlights the fact that its products, which combine yogurt and such toppings as granola, M&M's, Reese's Pieces and more, can be enjoyed as a snack at any time of the day. The campaign was designed by Fathom Communications.