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BATTLE CREEK, Mich. — Kellogg's said that nearly half of its facilities worldwide send 5% or less of waste they generate to landfill, an achievement announced in the company's third global corporate responsibility report.

The company, which released the report on Earth Day, said its reduction in waste sent to landfill was achieved through diligent efforts at each of its facilities, in addition to increased partnerships with recyclers. Overall, Kellogg's has reduced its waste sent to landfill by 51% since 2005, keeping the company on track with its 2015 goal.

NEW YORK — The link between diet soda and diabetes may not be as strong as previously thought, according to a study by researchers at the Harvard School of Public Health.

Between 1986 and 2006, more than 40,000 men filled out regular questionnaires about health and diets, which the Harvard team, led by nutrition and epidemiology professor Frank Hu, then collected.

EL SEGUNDO, Calif. — Just in time for Earth Day, Fresh & Easy has introduced its private-label household cleaning and paper products.

The retailer's Green Things line, which now is available in stores, features household cleaners that are made with plant-based formulas, are biodegradable and pH-neutral, and also are made without such chemicals as 1,4-dioxane, phosphates, dyes or perfumes.

BRATTLEBORO, Vt. — The organic industry grew at a rate of nearly 8% to more than $28.6 billion, according to a recent survey conducted by the Organic Trade Association.

"While total U.S. food sales grew by less than 1% in 2010, the organic food industry grew by 7.7%," said Christine Bushway, OTA's CEO and executive director. "Consumers continue to vote with their dollars in favor of the organic choice. These results illustrate the positive contribution organic agriculture and trade make to our economy, and particularly to rural livelihoods."

LOS ANGELES — My Idol Pops is rolling out licensed confections through its My Idolpops line based on the upcoming 3-D movie "The Smurfs."

The beloved blue characters, including Clumsy, Smurfette, Papa and Brainy, are captured in My Idolpops hand-crafted lollipops. The 1-oz. lollipops are wrapped in a bag bearing the colorful image of each Smurf character and displayed in a four-color playful display box of 24. The pops also are available in peg-hook bags of two pops each.

"The Smurfs" is slated for theatrical release on July 29.

BOULDER, Colo. — Boulder Canyon Natural Foods is rolling out a single-serve compostable package for its kettle chips in honor of Earth Day.

The Boulder Canyon compostable packaging is made from wood pulp sourced from plantations that have Forestry Stewardship Council or similar certification. The company said its new 2-oz. compostable bag is available with a suggested retail price of $1.29 per package.

NEW YORK — "If you build it, they will come." That was the famous line whispered to Kevin Costner in the baseball film "Field of Dreams."

But this time, Pepsi Max, which has been named the official soft drink of Major League Baseball, developed two ad spots that put a spin on the film. Baseball legends and current players star alongside the Pepsi Max driver to prove that if Pepsi Max builds a "Clubhouse in the Corn," the players will come.

NEW YORK — Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

Brands with current offers on the site — located at CouponNetwork.com — include Nestlé, Kellogg, Fisher-Price and Johnson & Johnson.