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Malt-O-Meal bags the box
MINNEAPOLIS — Malt-O-Meal announced a new program that seeks to educate consumers about how cereal packaging can affect the environment.
Through its Bag The Box initiative, the cereal brand has launched BagTheBox.com, as well as a blog devoted to the cause, which invites users to view fan-created videos and exchange ideas on sustainable packaging and green initiatives.
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Mega Bloks to launch Power Rangers Samurai toys next year
MONTREAL — Mega Brands has entered a deal with Saban Brands to develop construction toys based on the kids' action series "Power Rangers Samurai," the latest Power Rangers franchise.
The Mega Bloks Power Rangers Samurai construction toy sets will launch in spring 2012, Mega Brands said. Mega Brands chief innovative officer Vic Bertrand said the new toys will offer fans "an engaging and immersive building experience."
New episodes of the "Power Rangers Samurai" series premiere Saturdays at noon on Nickelodeon.