Skip to main content

Center Store

  • Wonder gets 'smart' with wheat bread

    IRVING, Texas — Following the introduction of its Smartwhite bread, Wonder Bread is introducing a new 100% whole wheat bread to its lineup.

    New Wonder Smartwheat provides 22 g of whole grain and the calcium of 8 oz. of milk in two slices, and is a good source of nine vitamins and minerals, the company said. Additionally, Wonder Smartwheat contains no high fructose corn syrup and is lower in sodium as part of the brand's recent commitment to the National Sodium Reduction Initiative.

  • Frank's RedHot spices up offerings with heat-and-serve line

    PARSIPPANY, N.J. — Frank's RedHot is cooking up something spicy in the frozen food aisle.

    Through a collaboration with Completely Fresh Foods, the hot sauce brand announced it was introducing fully cooked chicken wings, shrimp and appetizers that will be sold in grocery, mass and club stores nationwide. Frank's RedHot heat-and-serve offerings will include buffalo wings, buffalo shrimp, chicken fries and chicken poppers.

  • Rayovac celebrates daylight saving time with giveaways, safety tips

    MADISON, Wis. — As the world prepares to "spring forward," Rayovac is offering a host of engaging activities, fun giveaways and tips for sprucing up fire safety plans.

    In preparation for daylight saving time, the battery brand is hosting a Twitter event and a Facebook promotion designed to raise awareness about replacing batteries in smoke alarms and carbon monoxide detectors, the company said.

  • American Greetings keeps HQ in Ohio

    BROOKLYN, Ohio — American Greetings won't be moving its headquarters from northeast Ohio, the company's CEO said Monday.

    The greeting cards maker said it would continue to review sites in northeast Ohio, including its current headquarters in Brooklyn, according to CEO Zev Weiss.

    Last year, American Greetings began reviewing site options for its 2,000-employee corporate headquarters. Last November, the company narrowed its scope and began considering locations in northeast Ohio and greater Chicago.

  • ReportersNotebook — General Merchandise, 3/14/11

    SUPPLIER NEWS — Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free. New postage-paid greetings, which will range in price from $2.69 to $3.99, feature the U.S. Postal Service’s Intelligent Mail bar code on the front of the envelope. More than 200 varieties of everyday postage-paid greetings will be available.

  • H20 spring water debuts 'Rango'-themed packaging

    WESTON, Fla. — For a limited time, a spring water brand is rolling out new packaging through a new marketing partnership with Paramount Pictures/Nickelodeon Movies.

    H20 said its new "Rango"-themed bottles, which will be available through May, feature the namesake character from the animated film. H20 also launched a commercial starring Rango, the company said.

    H20 products are available at Kmart, Whole Foods and other retailers.

  • Silk Pure Coconut hits dairy aisle

    BROOMFIELD, Colo. — Soy milk brand Silk has added a coconut milk product that contains no dairy, no lactose and no cholesterol.

    New Silk Pure Coconut, now available in grocery stores nationwide, joins Silk's lineup of soy milk products, which include original, vanilla and almond flavors. Silk Pure Coconut is calcium-fortified and is an excellent source of vitamins D and B12, so that those who are either lactose-intolerant or just prefer the taste of soy milk over traditional milk can get the nutrients they need, the company noted.

  • Sparking a nutritious 'Stride'

    NORTHFIELD, Ill. — The active gum category has a new functional addition. Kraft Foods recently introduced Stride Spark, a gum that contains vitamins B6 and B12, two essential nutrients known for helping to release energy in the body.

    Manufacturers have been boosting new gum flavors with vitamins and supplements in an effort to help consumers meet their daily nutritional requirements and keep the category exciting. The strategy has worked — gum has seen steady growth over the past few years, outpacing many other confection segments.

X
This ad will auto-close in 10 seconds