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NEW YORK — CandyRific is making holiday celebrations better than ever with new M&M's-branded novelty items.

This Halloween, expect to see frightfully fun M&M's products, which include a Halloween candy fan (suggested retail price of $3.99), Halloween embossed tin (SRP $1.99), Halloween sticker/stamper (SRP $2.99), Halloween screamers with sound (SRP $3.99) and a light-up Halloween candy pop fan (SRP $3.99).

This winter, Candy-Rific also will introduce M&M's Christmas-themed items, including:

• Candy dome key chain (SRP $1.99);

NEW YORK — "The force" is with them indeed.

CandyRific, known for its confection creations through various licensing deals, debuted its Star Wars-themed products at Dylan’s Candy Bar in New York during Valentine’s Day weekend. The CandyRific novelty items lineup pairs together Lucasfilm’s "Star Wars" with M&M’s characters.

As part of the celebration, such Star Wars characters as Princess Leia and Storm Troopers were on hand, along with CandyRific CEO Rob Auerbach.

CLEVELAND — A distributor of over-the-counter probiotic products has developed and launched a new yogurt line exclusively at Walmart stores.

Ganeden's enLiven yogurt is available in four flavors, including vanilla, blueberry, strawberry and peach, and features GanedenBC30 probiotics, the company said.

PLANO, Texas — According to published reports, Dr Pepper is gearing up to launch a 10-calorie beverage targeted at male consumers.

The move by Dr Pepper for Dr Pepper Ten — a product that the company hopes will reach 25- to 34-year-old men — is similar to such competitors as Coca-Cola and Pepsi, which omitted "diet" from their respective Coke Zero and Pepsi Max products, perhaps betting that the word carries a negative connotation.

NORTHFIELD, Ill. — As part of its focus to drive growth among product categories, Kraft Foods said that the company is gearing up to introduce new liquid water enhancers.

Kraft Foods North America president, Tony Vernon, said that the company's MiO liquid water enhancers mark its largest beverage brand introduction in a decade. The idea is that with a few droplets, bland water can be transformed into a zero-calorie flavored beverage.

HACKETTSTOWN, N.J. — As the holiday season comes to a close, Mars Chocolate North America already is unveiling its winter holiday offerings for 2011.

Mars said it is expanding its M&M's and Dove brands with seasonal candies that capture the holiday spirit, including new gifting displays for retailers.

New products include such items as M&M's stocking tin ornaments, which are filled with M&M’s milk chocolate candies, and Dove silky and smooth truffles, available in milk and dark chocolate.

LA JOLLA, Calif. — Kashi announced the latest new cereal addition to its line of all natural foods.

Kashi Golden Goodness combines Kashi's seven whole grain blend and sweet corn, which are baked into flakes and clusters that are sweetened with a touch of honey and molasses.

Kashi Golden Goodness cereal now is available in grocery stores nationwide for a suggested retail price of $3.99.

BETHLEHEM, Pa. — Peeps are diving into chocolate for the Easter holiday.

New this Easter to the Peeps lineup are Peepsters and Peeps chocolate dipped chicks, providing Peeps fans their favorite marshmallow candies with a twist. Peepsters are bite-size, individually wrapped candies that are available in milk and dark chocolate, while Peeps chocolate dipped chicks give Peeps fans an updated taste on the classic candy by adding either a milk chocolate or dark chocolate covering at the bottom of each chick.