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  • Flavor equation

    HACKETTSTOWN, N.J. — Mars Chocolate North America has added a new product to the Snickers portfolio. Snickers Peanut Butter Squared adds peanut butter to the classic Snickers combination of peanuts, caramel, nougat and milk chocolate. The candy is the top-testing new bar launch for Mars in the last three years.


    Each 1.78-oz. single pack includes two square-shaped bars and carries a suggested retail price of 89 cents. The bars also are available in fun-size bags in two sizes: 11.5 oz. and 21.5 oz.


  • Allegations against Hershey could impact candy sales

    WASHINGTON — Hershey is facing accusations that it has not helped efforts to end child labor, which potentially could impact the sales of its products during one of the biggest sale seasons of the year.

  • Cottonelle wants consumers to 'make the ultra switch'

    DALLAS — Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.

    To promote its brand, Cottonelle announced the launch of its "Make the Ultra Switch" sweepstakes. By giving away 90 prizes in 90 days, the company hopes shoppers will seek to purchase Cottonelle's thick toilet paper, the company stated.

  • ‘Constant newness’ makes gum sales pop

    
Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.


    “Constant newness has been driving the category, and as manufacturers continue to invest in advertising, consumer interest remains high,” said Lisbeth Echeandia, VP trade marketing for consulting group Frey Enterprises.


  • Photo trends shift; focus turns to cards, books

    As photo processing continues to evolve, retailers are finding new ways to make the department profitable. Bing Liem, VP sales for Fujifilm North America, said retailers need to re-evaluate their existing on-site photo business.


    “It’s critical to maximize the use of existing assets,” he said. New product offerings, such as posters, folded cards, calendars and books, help maximize the value of the category, Liem said.


  • Candy: New twists on classics sweeten sales

    New twists on classic candy brands helped propel dollar sales in the chocolate candy segment ahead nearly 10%. An increase in prices contributed to the dollar sales gain, but a big boost came from line extensions and limited-edition flavors.

    “The old standbys are comfort brands for consumers, and manufacturers continue to trade off their following with new products,” said Lisbeth Echeandia, VP trade marketing of consulting firm Frey Enterprises.

  • Swiffer paints cleaning products aisle red

    MINNEAPOLIS — Procter & Gamble's Swiffer products are turning red for Valentine's Day with new limited-edition packaging.

    From Feb. 6 to March 16, shoppers at Target will find that Swiffer products — including Swiffer WetJet, Swiffer sweeper starter kit and Swiffer Dusters extender — will be adorned with red packaging. Red also will appear on displays in stores to help Target shoppers find the perfect Swiffer products to suit their floors.

  • Duracell program to donate batteries to equip volunteer firefighters

    BETHEL, Conn. — Procter & Gamble’s Duracell brand, in partnership with the National Volunteer Fire Council, on Monday kicked off a national battery donation program. The Power Those Who Protect Us program is designed to help equip the more than 730,000 volunteer firefighters with supplies they need to help power such firefighting gear as flashlights, breathing apparatuses and emergency personnel locators.

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