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NEW YORK — Gluten-free products, once regarded as a niche category, have become mainstream, according to new research by Packaged Facts.

The Packaged Facts report, "Gluten-Free Foods and Beverages in the U.S., Third Edition," found that the gluten-free food and beverage market reached an estimated $2.6 billion in retail sales in 2010. Packaged Facts added that it projects the gluten-free products market will grow to $6 billion in 2015.

LOS ANGELES — In honor of American Heart Month, Diet Coke has teamed up with supermodel and reality show host Heidi Klum to raise awareness and funds for women's heart health education and research.

WASHINGTON — The National Consumer League on Wednesday filed a formal complaint with the Federal Trade Commission that called into question advertising and labeling claims made by Glacéau’s Vitaminwater.

The NCL identified print and television advertisements that suggested that Vitaminwater can replace flu shots and prevent illness as “dangerously misleading.”

MEMPHIS — The words “chocolate brownie” and “dietary supplement” may seem contradictory, but one company has managed to bring the two together.

Memphis, Tenn.-based HBB is touting Lazy Cakes, a chocolate brownie packed with a blend of such herbs as passion flower, rose hip extract, valerian root extract and melatonin. Lazy Cakes are designed as a relaxation and sleep aid for people with busy, stressful lifestyles.

RACINE, Wis. — SC Johnson's Ziploc brand is looking to reduce potential product waste by sponsoring a recycling initiative.

Teaming up with Recyclebank, Ziploc will reduce its environmental footprint by sponsoring the nationwide expansion of Recyclebank's rewards-for-recycling platform, which seeks to keep potential waste out of landfills by increasing recycling behavior. The goal is to divert more than 100 million lbs. of waste from landfills within 24 months, the companies said.

ENGLEWOOD CLIFFS, N.J. — Wish-Bone is introducing four new salad dressing flavors.

In an effort to promote eating healthy this year, Wish-Bone said its new Greek vinaigrette, Bruschetta Italian, Superfruit Berry vinaigrette and Mediterranean Italian dressings are sure to make every salad tasty.

The new Wish-Bone dressings come in a 16-oz. size — Greek vinaigrette also is available in an 8-oz. size — and will hit store shelves nationwide this month. Each flavor will carry a suggested retail price of $2.89.

WINCHESTER, Va. — Oasis Brands said that its bath tissue brand is continuing its sales momentum.

Oasis said that while its Paseo bath tissue currently is available in select markets, it is one of the fastest-growing brands in the United States over the past six months, according to Nielsen sales data.

Additional sales figures, according to the company, included:

• Paseo is the fastest-growing brand in the United States, with dollar sales having grown by 210% in the last 24 weeks, versus a year ago;

HACKETTSTOWN, N.J. — Mars Chocolate North America has added a new product to the Snickers portfolio. Snickers Peanut Butter Squared adds peanut butter to the classic Snickers combination of peanuts, caramel, nougat and milk chocolate. The candy is the top-testing new bar launch for Mars in the last three years.


Each 1.78-oz. single pack includes two square-shaped bars and carries a suggested retail price of 89 cents. The bars also are available in fun-size bags in two sizes: 11.5 oz. and 21.5 oz.