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  • Briarpatch to debut five new I Spy games

    MILLBURN, N.J. — Briarpatch is bringing five new riddle-solving I Spy games to the market.

    New to the I Spy lineup are:

    • The two new I Spy Mini games are clip-on games that are perfect for on-the-go kids. The titles in the set are I Spy Mini Shadow Match and I Spy Mini Memory. I Spy Mini-Games are designed for ages 4 years and up, and one or more players;

  • Sunkist soda kicks off catchphrase contest

    PLANO, Texas — Orange soda brand Sunkist has teamed up with sports broadcasting legend Dick Vitale to offer consumers a chance to win 1-of-8 $10,000 weekly cash prizes.

    Through March 31, Sunkist fans can enter the Sunkist Catchphrase that Pays contest, in which consumers can submit their best ideas for Vitale's new catchphrase online at SunkistSoda.com.

  • New 'Peanuts' DVD packed with two films

    HOLLYWOOD, Calif. — CBS Home Entertainment and Paramount Home Entertainment have brought together two beloved films based on the popular comic strip "Peanuts."

    The "Peanuts Double Feature" DVD, which arrives March 15, includes "A Boy Named Charlie Brown," the first "Peanuts" full-length feature film, and "Snoopy Come Home."

    Total running time of the DVD is approximately 166 minutes. The "Peanuts Double Feature" DVD will be available for the suggested retail price of $16.99.

  • Hallmark brings voices to storybooks

    KANSAS CITY, Mo. — Hallmark is expanding its Recordable Storybook collection by adding two classic titles to the line.

    Readers now can add their own voices to "Goodnight Moon" and "Curious You on Your Way," which join the roster of such other classic stories as "Guess How Much I Love You," "Counting Kisses" and "On the Night You Were Born."

  • Rayovac announces organizational changes

    MADISON, Wis. — Battery manufacturer Rayovac has appointed a new senior brand manager and marketing coordinator to its North American hearing-aid battery division.

    As senior brand manager, Ann Rule, a 14-year company veteran, will lead marketing efforts for the division, which produces the world’s leading auditory battery products. Jenna Johnson joins Rayovac's hearing-aid battery division as its marketing coordinator.

  • We all scream for Iskream

    MINNEAPOLIS — A new gourmet ice cream line has made its way to the freezer aisle.

    Iskream is a line of low-fat ice creams that are naturally sweetened with Truvia, a zero-calorie sweetener. The lineup currently includes Berry Good, chocolate brownie and vanilla varieties. Each flavor has a rich, creamy texture.

    Iskream currently is available in retailers in the Northeast.

  • GumDrop pacifiers hit retail

    OAK BROOK, Ill. — RC2 Corp. on Thursday extended its The First Years brand with GumDrop pacifiers and coordinating pacifier accessories.

    Manufactured under a license from Natus Medical, GumDrop pacifiers feature the same nipple shape as the Soothie pacifier and are used by hospitals nationwide.

  • Ziploc teams up with Recyclebank

    RACINE, Wis. — SC Johnson's Ziploc brand is looking to reduce potential product waste by sponsoring a recycling initiative.

    Teaming up with Recyclebank, Ziploc will reduce its environmental footprint by sponsoring the nationwide expansion of Recyclebank's rewards-for-recycling platform, which seeks to keep potential waste out of landfills by increasing recycling behavior. The goal is to divert more than 100 million lbs. of waste from landfills within 24 months, the companies said.

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