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Fresh & Easy amplifies Eatwell line
EL SEGUNDO, Calif. — Addressing customers' demand for affordable and nutritious meal options, Fresh & Easy is expanding its popular Eatwell line.

Building on the success of the Eatwell line, which launched last year, are such meal options as steak and spinach salad, spicy tomato chicken pasta and garlic alfredo salmon. The new meals range in price from $2.49 to $4.99.

Each Eatwell meal contains no more than 25% of the daily values for calories, fat, saturated fat and sodium (based upon a 2,000-calorie diet).
Report: Sara Lee forges ahead with splitting business
DOWNERS GROVE, Ill. — One week after announcing that it would sell off its shoe care business to SC Johnson, Sara Lee is moving ahead with plans to split its business into two units.

According to published reports, Sara Lee will divide its meat and coffee businesses into two separate companies. In addition to its recent transaction with SC Johnson, Sara Lee has been streamlining its business by selling off its beauty and laundry detergent portfolios to Unilever for $1.6 billion. The deal closed last month.

Brisk brings back clay puppets with new campaign

PURCHASE, N.Y. — PepsiCo's Brisk Iced Tea is getting animated.

The iced tea brand has launched clay puppet animation films with iconic celebrities. The first film featured actor Danny Trejo, star of action film "Machete." The second Web film, featuring rock star Ozzy Osbourne, will premiere Jan. 14.

The films build on Brisk's clay animation spots that debuted in the '90s.
Once again, Walmart and P&G extend Family Movie Night

CINCINNATI — The latest made-for-TV movie made for Walmart and Procter & Gamble's Family Movie Night initiative will premiere this weekend on Fox.

"Change of Plans," starring former "American Idol" contestant Brooke White, Joe Flanigan and Phylicia Rashad, will premiere on Jan. 8. The film, which is the fourth installment, builds on the companies' successful initiative that was launched this past year.
Mattel plays executive shuffle

EL SEGUNDO, Calif. — Mattel announced that it has appointed Bryan Stockton, Mattel’s president of international, to the new position of COO, effective immediately.

Stockton will report to Robert Eckert, Mattel chairman and CEO.

The company also announced that Neil Friedman, president of Mattel brands, will be leaving the company in March.
Henkel looks to shake up laundry category

NEW YORK — A new fabric softener from Henkel is sure to revolutionize the laundry category.

Henkel has rolled out its Purex Complete crystals softener, which can be directly added to laundry at the beginning of every wash cycle. Unlike traditional oil-based softeners, this innovative product infuses fibers with long-lasting fragrance. The softener also is 100% safe to use on baby clothes and children’s sleepwear.
Kraft's Huddle to Fight Hunger exceeds 20-million meal mark

NORTHFIELD, Ill. — It seems that Kraft Foods' Huddle to Fight Hunger program has reached the end zone.

Kraft said it plans to announce the donation of the monetary equivalent of more than 20 million meals to Feeding America during the inaugural Kraft Fight Hunger Bowl this weekend.
Campbell's kicks off AdDress Your Heart campaign

CAMDEN, N.J. — Campbell Soup is teaming up with the American Heart Association’s Go Red For Women movement to launch a new campaign that addresses heart disease among women.

The AdDress Your Heart campaign builds on Campbell's commitment in the fight against heart disease among women.
Binaca product re-enters market

LOS ANGELES — Dr. Fresh said that it has reintroduced a Binaca brand product.

Binaca breath drops, available in a compact-sized bottle (3.7 mL) that fits just as easily into a pocket, gives on-the-go consumers a way to keep their breath fresh. Sold as a three-pack, Binaca fresh drops carry a suggested retail price of $1.99.
SoBe Lifewater with electrolytes launches

PURCHASE, N.Y. — PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.

SoBe Lifewater with electrolytes, available in Macintosh Apple Cherry and Strawberry Kiwi Lemonade, are infused with vitamins and made with the all-natural sweetener, PureVia, which offers full flavor with zero calories per serving.