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P&G's Future Friendly tackles imminent opportunities
CINCINNATI Since launching a full media platform for its multibrand Future Friendly program in the spring, Procter & Gamble has made a significant impact among both retailers and mainstream consumers looking to save energy and reduce waste. Now the manufacturer is looking to expand the initiative even further in 2011.
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Mid-Atlantic region gets its chance to 'Unwind'
MEMPHIS, Tenn. A relaxation beverage's retail distribution is being expanded to select stores in the mid-Atlantic region.
Frontier Beverage will distribute Unwind with the help of its newest partner, The Honickman Organization, to select stores in Virginia; Maryland; Washington, D.C.; Delaware; eastern Pennsylvania and southern New Jersey.
Unwind's recently debuted sleek, 12-oz. lightly carbonated cans contain 40 calories and only 10 g of sugar.