CeraVe partners with New York Yankees, Chicago Cubs to promote sun-safe habits

CeraVe is joining forces with the New York Yankees and Chicago Cubs by sponsoring Sun Safety Day, taking place July 8 and July 22.
Gisselle Gaitan
Online Editor
cerave sun safety day
cerave sun safety day

CeraVe is embarking on not one, but two partnerships designed to promote the importance of practicing sun-safe habits.

The skin care brand is joining forces with the New York Yankees and Chicago Cubs by sponsoring Sun Safety Day, which first take place on July 8 at Yankee Stadium.

“As a brand committed to providing therapeutic skincare for all, we recognize how vital access to both proper sun care products and educationespecially at an early age—is to help prevent long-term damage from sun exposure,” said Tom Allison, co-founder of CeraVe and senior vice president of global professional marketing. “We are committed to increasing education and awareness about sun safety for consumers of all ages and are excited to partner with both trusted dermatologists and legacy baseball teams to expand the mission of preventing skin cancer and implementing daily sun care habits to more baseball fans than ever before.”

[Read more: Sunscreen usage for anti-aging purposes increases]

Brand partner and local board-certified dermatologist Dr. Ryan Turner will be at the event as well, where the brand will be hosting a tabling location on the main level behind home plate where attendees can learn about year-round healthy skin care habits.

“As both a New Yorker and a dermatologist, I am honored to be a part of the first Sun Safety Day at Yankee Stadium and bring sun care education to fellow fans,” said board-certified dermatologist and CeraVe brand partner Dr. Ryan Turner. “Starting sun-safe habits at an early age can make a huge difference in limiting long-term damaging effects of UV exposure, so I look forward to helping fans enjoy a sun-safe day at the Stadium and learn how to hit their skincare habits out of the park.”

In addition, there also will be games for a chance to win prizes and CeraVe skin care products. The first 18,000 guests will also receive sunscreen samples.

On July 22, CeraVe will head to Wrigley Field to host Sun Safety Day with Dr. Amy Brodsky, a local board-certified dermatologist and founder of The Sun Hero program. Also, in attendance will be dermatologist Dr. Sandra Lee from “Dr. Pimple Popper” who will be throwing the ceremonial first pitch.

[Read more: Protect yourself: Sunscreen trends blend into the beauty space]

The first 20,000 fans in attendance at this game will also receive complimentary samples of CeraVe sunscreen.

“Every year, Sun Safety Day is an opportunity to share the education and messaging of the Sun Heroes program with thousands of local baseball fans,” says board-certified dermatologist Dr. Amy Brodsky. “As both a dermatologist and a mother, I’m passionate about providing the education and tools needed to adopt sun-safe habits at an early age and I'm excited to have the opportunity to partner with CeraVe again to expand the mission of keeping sun protection top of mind, year-round, for people of all ages and skin types.”

This ad will auto-close in 10 seconds