CeraVe’s #ClearItUpLikeADerm campaign focuses on acne education
The #ClearItUpLikeADerm campaign will feature dermatologist tips and advice for skin health.
CeraVe is focusing on educating consumers about acne with its new #ClearItUpLikeADerm campaign.
Designed to target social media misconceptions, the initiative will feature dermatologist tips and advice for skin health.
The campaign kicked off with an Acne Academy hosted by the brand that included board-certified dermatologist Dr. Muneeb Shah, content creator Zach King and TikTok star Charli D’Amelio, who shared her acne story on social media.
[Read more: CeraVe caters to dry, acne-prone skin with latest cleaner and wash]
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At the event, D’Amelio touched on how CeraVe products, along with advice from her dermatologists, helped in overcoming acne struggles and find inner confidence.