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Cetaphil, Rachel Brosnahan partner on digital content series


Cetaphil is expanding upon its previously announced partnership with brand ambassador Rachel Brosnahan.

Brosnahan, known best for her role as Midge Maisel on “The Marvelous Mrs. Maisel,” has been appointed the brand’s new creative consultant for its new digital campaign.

The “Up Close and Sensitive” campaign will consist of a video content series where Brosnahan will take viewers through her personal sensitive skin care routine, as well as showcase products that work for those with various skin types, and also meet the needs of those with sensitive skin, the company said.

“Our ongoing partnership with Rachel is all about reaching women like her, who want a healthy, simple routine that fits the needs of even the most sensitive skin,” Michael Sabbia, marketing director of Cetaphil said. “We recognize that consumers with sensitive skin want to find products they trust, and we believe this new campaign will help bring those people to the brand and provide them with gentle yet effective solutions for a range of skin concerns. We are very happy with how this genuine relationship continues to evolve.”

In addition, Brosnahan will support new product innovation developed by Cetaphil that will be available both online and in stores later this month, the company said.

Currently, the content series will be available for viewing on and on its new storefront, where Brosnahan’s trusted favorites will be highlighted.

“I'm excited to continue working with a brand that I have trusted for my sensitive skin for the better part of a decade,” Brosnahan said. “This partnership has been truly collaborative from the start and I look forward to another great year of working together and empowering others to discover Cetaphil products that work for them.”

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