Cetaphil unveils rebrand for sensitive skin

Cetaphil is taking on a whole new look that will focus on education and sensitive skincare solutions with a modern approach. 

Following research uncovered by the Galderma Global Sensitive Skincare Faculty, the brand found that sensitive skin affects 70% of all individuals regardless of age, gender, ethnicity and skin tone. 

To launch this new look, which includes a bold and refreshed visual transition, the brand is rolling out portraits, product visuals and a diverse cast of spokespeople that include content creator Griffin Maxwell Brooks and double board-certified dermatologist Dr. Daniel Belkin. 

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Overall, Cetaphil is focusing on how sensitive skin is perceived and will be spotlighting how daily routines can be turned into moments of self-care while staying true to its science-backed formulas, the brand noted. 

Launching as part of the rebrand is the “For Everyone’s Sensitive Skin” campaign, which aims to celebrate the diverse stories of individuals. Included in the initiative will be product silhouettes laid over a range of real people’s expressions and experiences.