Cetaphil intros chemical exfoliation line
Cetaphil, a skincare brand, is launching its first line of chemical exfoliation products suitable for daily use, even on the most sensitive skin, per the brand.
Cetaphil is partnering with beauty content creator Katie Fang to introduce the Gentle Exfoliating collection.
Fang, who has documented her sensitive skin journey on social media, will star in the campaign for the new line, which aims to leave skin softer and smoother after use.
“I'm so excited to finally make it official with Cetaphil as the face of their new line! My sensitive skin journey started a few years ago, so I'm super picky about what I use. I've been testing the Cetaphil Gentle Exfoliating line for months now and I am loving it. It's so gentle that I can exfoliate every day without worrying about irritation. My skin has never felt softer and more glowy,” said Fang.
[Read more: Oxy Acne Care commemorates 50 years with relaunch]
The brand also shared that the products are formulated with a triple-acid blend of salicylic acid, mandelic acid and gluconolactone. The products work at various levels of the surface skin barrier to deliver daily chemical exfoliation benefits in a non-irritating manner.
The full collection includes:
- Gentle Exfoliating SA Cleanser: The product cleanses and exfoliates the skin to promote surface skin renewal;
- Gentle Exfoliating SA face Lotion: The face lotion exfoliates and hydrates the skin for daily surface skin cell renewal;
- Gentle Exfoliating SA Body Lotion: The body lotion exfoliates and hydrates the skin for a softer and smoother appearance; and
- Exfoliating Rough & Bumpy Cream: The cream exfoliates and hydrates the skin due to its 20% urea formula, which gently dissolves built up keratin and clears dead skin cells.
Cetaphil’s Gentle Exfoliating collection is available for purchase at Amazon and retailers nationwide for an SRP that ranges from $9.99 to $15.99.
