ChapStick is looking to give consumers’ lips protection from the sun, hydration and a little pop of color with just one product.
New to the Warren, N.J.-based company’s line of lip car products is Total Hydration Moisture + Tint + SPF 15.
“Lip care is at the heart of everything we do at ChapStick and we are always evaluating beauty trends and consumer needs to inform our product development and continue to deliver on our fans' lip care needs and desires,” Evelyn Furia, ChapStick brand director said. “With the Moisture + Tint + SPF 15 lineup, we are expanding our growing portfolio that offers products for all steps of a lip care regimen to now include a lip balm that addresses multiple needs, including hydration, color and SPF protection.”
Featuring mineral sunscreen that has been formulated with naturally sourced ingredients that help nourish and protect the lips, the product contains such ingredients as shea butter, coconut oil and sunflower seed, the company said.
Available in three shades — very berry, pretty in pink and peachy keen — the subtle color looks to enhance the natural tone of the lips, as well as provide a little pop.
“I always keep ChapStick Total Hydration products in my makeup kit, which my clients know and love, and it is now stocked with the Moisture + Tint + SPF 15, my latest go-to lip product,” brand ambassador and celebrity makeup artist, Matin Maulawizada said. “This mineral sunscreen formula offers a smooth, nourishing application with a beautiful tint, making it a perfect lip product to not only protect and hydrate my clients' lips, but to also help them look their best.”
The ChapStick Total Hydration Moisture + Tint + SPF 15 products, as well as the full Total Hydration line, is currently available for purchase Ulta Beauty and Target locations across the nation for $6.99.