Cheetos Crunch Pop Mix blends two snacks in one

There’s a new way to enjoy the classic Cheetos taste, but with a twist.

Crunch Pop Mix is the latest launch from the brand, which combines its classic Cheetos crunch with the taste of its recently launched popcorn variety.

“2020 was a year unlike any other in that we saw the incredibly popular introduction of Cheetos Popcorn in January, quickly followed by world-changing events that affected every industry differently,” Rachel Ferdinando, senior vice president and chief marketing officer at Frito-Lay North America said. “For our brands, we saw trends like Cheetos recipe searches skyrocketing 190%. So now we're thinking with that lens through everything we introduce to the world. Hopefully Cheetos Crunch Pop Mix can provide a small moment of joy and bring a few smiles this year.”

Consumers can find Cheetos Crunch Pop Mix in 7-oz. bags that retail for $3.99 and a 2.25-oz. size for $1.89 at retailers nationwide.