Cheetos launches cheddar, flamin' hot popcorn

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Cheetos launches cheddar, flamin' hot popcorn

By Gisselle Gaitan - 01/10/2020

Cheetos is giving consumers a new way to enjoy its popular taste.

The new Cheetos Popcorn puts a new twist on the snack by swapping out the classic butter and salt for the brand’s orange and red dust — otherwise known as “Cheetle,” the company said.

"We've seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we're always looking for ways to help them step up their snacking game," Brandi Ray, the senior director of marketing at Frito-Lay North America, said. "The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long."

Available in two flavors — cheddar and flamin’ hot — consumers can find the cheddar variety in a 7-oz. bag and flamin’ hot in a 6.5-oz. bag for $3.99, as well as 2-oz. bags for $1.89.