Cheez-It takes on puffy, airy texture with Puff’d line

Cheez-It is putting a twist on snacking.

The Battle Creek, Mich.-based company recently rolled out its latest product innovation — Puff’d.

Featuring puffy and airy cheesy crackers, the snack contains a cheesy, crunchy outside layer and then transforms into a melt-in-your-mouth snacking experience, the company said.

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“Our Cheez-It Original crackers are a tried-and-true snacktime classic beloved by the whole family,” Erin Storm, senior marketing director of Cheez-It said. “We know families are constantly seeking new ways to boost snacktime and afternoon fun, and Cheez-It Puff’d delivers just that. This puffy and airy Cheez-It transformation is the perfect way to unlock a surprisingly uplifting snacktime experience the whole family is sure to enjoy.”

Baked with 100% real cheese inside and out, Cheez-It Puff’d is available in double cheese, white cheddar and scorchin’ hot cheddar flavors, the company said.

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Consumers will be able to pick up a box of Cheez-It Puff’d when the line begins hitting snack aisles nationwide in February.