One hundred percent of Chobani’s profits from the spreads will be donated to Edesia for the production of the Plumpy’Nut, fortified peanut butter that is shipped around the globe to 60 countries in order to nourish children with acute malnutrition, the company said.
“We believe that children, no matter where they live, deserve the basic human right of food and nutrition. From Afghanistan to Haiti, hunger and malnutrition is completely preventable,” said Edesia founder and CEO, Navyn Salem. “Chobani’s commitment to donate 100% of profits from the sales of its peanut butter flavored spreads will help make this vision possible.”
Circling back to the point made of infants above, the Chobani Ends Child Hunger Peanut Butter Flavored Nutrient Spreads will feature a special line for infants that have been formulated to reduce the choking hazard associated with the early introduction of peanuts, the company said.
“Edesia was the first non-profit participant in our Incubator program in 2019, and we knew we had to work together because our missions are very aligned,” Chobani founder and CEO, Hamdi Ulukaya said. “Childhood hunger in the U.S. and malnutrition globally are dual crises, and we have the opportunity and the responsibility to take additional action through this beautiful partnership.”