Clairol caters to evolving hair color needs via 3 new lines
Clairol is continuing to innovate the hair color aisle.
Recently, the beauty brand announced the launch of three new lines, which include the Blonde It Up hair blonding kit, Gloss It Up in-shower glosses, and Root Touch Up by Natural Instincts.
For those who prefer a lighter shade of tresses, Clairol’s Blonde It Up kit caters to those on the hunt for the perfect blonde color without the bleach. This at-home lightening product lightens hair up to five levels with less damage, the company said.
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In order to help consumers, find their perfect blonde shade without the damage, the kit uses Clairol’s patented AminoLift Technology to simultaneously lift and protect hair, as well as a powerful lightening agent to lift pigments inside the hair while the AminoGiven complex protects hair’s natural keratin and helps keep structure in tact.
Featured in the Blonde It Up kit is the Shimmer Lights Conditioner, which tones down brassiness and maintains brightness on lightened hair.
Available in Platinum Blonde for dark hair and Platinum Blonde for blonde hair, Clairol’s Blonde It Up kit retails for $9.99.
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The second new line from the brand is the Color Gloss Up. Designed to help consumers boost their existing color and add vibrant tones, the line was made top be used in or our of the shower, the company said.
Made with a blend of such rich conditioners as shea butter and argan oil, users can turn the volume up on their natural color or add a vibrant tone to their hair in just 2 to 15 minutes.
Available in two collections — Natural and Bold — Gloss It Up features a total of 12 shades including toasted almond blonde; play it cool blonde; hot espresso; warm caramel brownie; mocha me crazy; terra copper; blazin’ red; peach please; rosé all day; pretty in hot pink; out of the blue and teal time.
In addition, each of the glosses can be used in tandem with the Blonde It Up kit to pre-lighten hair and obtain a lighter base for any gloss.
Each Clairol Color Gloss Up shade retails for $11.99.
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The third and final new line from Clairol is the Root Touch-Up by Natural Instincts collection.
Designed to be kinder to hair and formulated without ammonia, the line aims to provide users with 100% gray coverage by blending naturally both the roots with hair color, the company said.
Made with 80% naturally derived ingredients, the is also vegan, contains a mixing bowl that is made with recycled plastic and takes as little as 20 minutes to process.
Currently retailing for $6.99, Clairol’s Root Touch-Up by Natural Instincts is available at major retailers nationwide including Walmart, CVS Pharmacy, Target and Rite Aid.