Clearblue debuts menopause indicator

Clearblue is expanding beyond its in-home pregnancy and fertility tests with a new category launch—Menopause Stage Indicator.

The tool combines a woman’s urine FSH measurements with her age and cycle history and aids in indicating menopause stages, the company said.

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“The topic of menopause has 10x more searches than fertility, yet only makes up 25% of the conversation size,” said Leah Wood, Clearblue brand director. “The silence around it is palpable and it’s our hope that if women have more information about where they are in their menopause journey, they’ll feel more empowered to turn up the volume, talk about it, and embrace this new stage in life.”

The Clearblue Menopause Stage Indicator stores results on the Menopause Stage—Clearblue me app, which is free to download, and also offers women the option to track symptoms and cycles, as well as educational content and articles regarding menopause.

“Clearblu has been a pioneer of innovation in the pregnancy and fertility category for over 35 years,” said Dr. Fiona Clancy, PhD, R&D senior director at Clearblue. “But we know a woman's reproductive journey doesn't end with trying to get or getting pregnant - the journey continues as do her questions about what comes next. The Clearblue Menopause Stage Indicator is a game-changer that will help empower women with information and understanding of their menopause journey.”

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Consumers will be able to purchase Clearblue Menopause Stage Indicator at retailers across the United States.