Cleo+Coco offers clean personal care products
Cleo+Coco is looking to shake up the personal care aisle.
The brand, known best for its better-for-you body and personal care products, is also emphasizing its sustainability efforts by packaging its products in safe and sustainable containers, the company said.
Featuring such products as charcoal deodorants, cleansing bars and dry shampoos that also double as body powders, the brand uses plant-based powders and clays in its formulas.
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“There are many new aluminum-free deodorants out there but they don’t have the same clean ingredient deck as Cleo+Coco, they don’t eliminate the annoying armpit detox downtime and they don't look nearly as nice on your shelf,” Suzannah Raff, founder and CEO said. “I had an aha moment where I saw very clearly that deodorant needed a complete make-over. It’s a product that we put onto our bodies every day, from puberty till old age and we haven’t really thought about its impact on our health or the environment until recently. I felt that while aluminum-free was a great start, we needed deodorant to be more.”
In addition, Cleo+Coco does not use aluminum, petroleum or synthetic fragrances that may contain parabens in its products, the company said.
Instead, the brand focuses on working with activated charcoal to aid in cellular renewal and soothing irritation, arrowroot powder to naturally absorb perspiration without blocking sweat ducts, bentonite clay for its detoxifying properties, coconut oil to fight skin dehydration, and shea butter to lock in moisture.
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“My key differentiator is that I view deodorant as a luxury beauty product, not a conventional drug store one,” Raff said. “We invested deeply in making sure our formula offered a beautiful mood-boosting aroma without any synthetics and that it felt really good when applying. We also made sure that it looked more like luxury beauty and less like conventional deodorant. We aim to continue bringing such pleasurable, innovative products to personal care and beauty space while also championing innovations in sustainability.”
Cleo+Coco products can be found at Target.com, RiteAid.com, Amazon.com and Goop among others.