Clif expands offerings with Thins snack bars
Clif is continuing to innovate the snack bar category with its latest launch.
Thins are a line of crispy snack bars that offer a new take on the original Clif Bars, which are intended for everyday snacking, the Emeryville, Calif.-based company said.
[Read More: Think! rolls out limited edition seasonal bars]
Available in three flavors — chocolate chip, chocolate peanut brownie and white chocolate macadamia nut — the bars are made with plant-based ingredients.
“Our research shows that the return of office commutes and travel is on the rise. In fact, 75% of Americans plan to travel in 2022, and half of those admit they snack more when on the move. Meanwhile, 43% of employed Americans are working in hybrid environments and need snacks that can adapt to their changing work settings,” Liz Watson, Clif brand manager said. “Clif Thins are lightweight and easily stored in purses, carry-ons and desks, so you always have a quick and easy pick-me-up in your hectic schedule.”
[Read More: Nestlé Rallies Nut Butter Bombs transform indulgent snacking]
Containing just 100 calories and 5 g of sugar per serving, Clif Thins contain such ingredients as organic rolled oats, the company said.
“When choosing a snack, decisions are most often influenced by flavor and nutrition,” Amari Thomsen, registered dietitian at Clif said. “Clif Thins come in three craveable flavors that are formulated with plant-based ingredients, and mindful of calories and sugar – a perfect option for on-the-go snacking.”
[Read More: Beverage report: Consumers seek functional drinks, sustainable packaging]
Clif Thins are currently available for purchase at retailers nationwide including Target, Walmart, Kroger, Giant Eagle, Giant, Martin’s, Meijer, Safeway, Stop & Shop and Supervalu for the suggested retail price of $7.30 per box with seven packs.