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03/09/2022

Club Crisps add sweet, salty variety

Club Crisps’ limited edition sweet and salty snacks feature a blend of sweet caramelized flavored sugar, a savory pop of salt and its signature buttery base, the company said.
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Club Crackers is kicking off its 90th anniversary with a sweet and savory flavor combination.

The Battle Creek, Mich.-based brand, part of the Kellogg’s family, announced the latest addition to its Club Crisps line — sweet and salty.

[Read More: Cheez-It takes on puffy, airy texture with Puff’d line]

Available for a limited time during spring, Club Crisps sweet and salty are the brand’s first sweet and savory flavor within its expansive portfolio, the company said.

Baked to a light and thin consistency, the crackers feature a blend of balanced sweet caramelized flavored sugar with a savory pop of salt that is combined with its signature buttery base.

[Read More: Goldfish launches Mega Bites crackers]

“With trending sweet and savory snacks on the rise, we saw the perfect opportunity to bring a unique twist and seasonal offering to the Club Crisps line,” Zach Wyer, director of brand marketing at Kellogg’s Crackers, said. “Our innovation team worked to combine the perfect mix of sweet brown sugar and savory salt crystals to excite and delight tastebuds, and we're thrilled to share it in this new thin and crispy bite-size format.”

Made without the use of artificial colors or flavors, the crackers join the brand’s previously launched sea salt and ranch varieties.

[Read More: Stuffed Puffs’ Big Bites elevate snacking experience]

Consumers can find Club Crisps’ new sweet and salty snacks at retailers nationwide for a limited time only.

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