Goldfish launches Mega Bites crackers

Goldfish crackers have just gotten a whole lot bigger.

The Norwalk, Conn.-based company is unveiling a bigger, bolder and cheesier version of its classic crackers.

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Mega Bites, which are 50% larger than regular Goldfish crackers, were created specifically with adult consumers in mind, the company said.

“This is the first time Goldfish has created a snacking experience specifically with ‘Grown Up’ tastes in mind,” said Janda Lukin, chief marketing officer of Campbell Snacks. “We’re at the start of a new chapter for the brand and are expanding our offerings and appeal to all age groups — in the college dorm, snacking at your desk, wherever that is these days — while remaining a snack for all families. We’re excited to keep creating bold and playful snacks and experiences.”

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Available in sharp cheddar and cheddar jalapeño, the crackers deliver a robust flavor and contain a crispy and flaky texture, the company said.

Currently, Goldfish Mega Bites are rolling out to shelves at major retailers nationwide in a 5.9-oz. bag that retails for $2.69.