Goldfish returns to the ’90s with jalapeño popper-flavored crackers


Goldfish is adding a kick of heat to its signature crackers.

The Norwalk, Conn.-based company is introducing its new, limited-edition flavor — jalapeño popper.

Featuring the brand’s signature bold and cheesy tastes, it also looks to give consumers a slight kick of heat, the company said.

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To celebrate the launch of this limited snack, the brand is partnering with the ’90s classic denim brand JNCO on a wide-legged pant style that contains pockets large enough to fit a bag of Goldfish’s jalapeño popper crackers.

“Hot and spicy flavored snacks are on the rise, and so is ’90s nostalgia. With a hit of heat, our savory and cheesy jalapeño popper Goldfish bring this unique ’90s flavor to the Goldfish family,” Danielle Brown, the vice president of marketing at Campbell Snacks said. “To take it to the next level, we connected the flavor of the ’90s with the fashion of the ’90s and … it’s all that!”

Those interested in obtaining a pair of the Goldfish JNCO jeans can find them online at

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“JNCO is about celebrating individuality and embracing art, culture, and creativity. When our friends at Goldfish presented an idea to celebrate the ’90s together, we were thrilled to combine JNCO’s iconic wide leg style and this nostalgic Goldfish flavor in such an exciting way,” Camilla Revah, the vice president of JNCO Los Angeles said. 

Consumers who are on the hunt for the limited-edition Goldfish jalapeño popper crackers can find them at retailers nationwide for the suggested retail price of $2.69 per 6.6-oz. bag.