Coffee Mate launches Cold Foam

For consumers looking to add different flavors and textures to their at-home coffees, Coffee Mate is offering its new Cold Foam. 

Designed to add foam to beverages for a frothy flavor, the product will comes in three flavors inspired by its most popular creamers. It will include: 

• Italian Sweet Crème Flavored Cold Foam
• Nestle Toll House Brown Butter Chocolate Chip Cookie Flavored Cold Foam
• French Vanilla Flavored Cold Foam

[Related: Latest Consumables News]

To spread the word of its new offerings, the company shared that it will be premiering an ad during one of the biggest sporting events of the year—The Super Bowl. 

"For the first time in 60+ years, Coffee Mate is making its debut on the world's biggest stage – the Big Game this February! We've been leveling up modern coffee drinkers' cups for decades with our broad selection of coffee creamers, and now we're pioneering fun, flavor and texture with our newest innovation, Coffee Mate Cold Foam. With 1 in 5 coffee drinkers craving whipped topping on their beverages, and cold coffee on the rise, we couldn't think of a better way to introduce our most experimental product yet," said Daniel Jhung, president of Nestlé USA's Beverage Division. "We're calling on all beverage lovers to go get their hands on our iconic coffee creamer flavors, now available in delicious cold foam."

Coffee Mate Cold Foam will be available at select retailers nationwide for an SRP that ranges from $4.68 to $5.49 beginning in January 2025.