Pure Leaf launches new campaign starring Lindsay Lohan

Pure Leaf said it is challenging today’s hustle culture by asking consumers to take a quality tea break. 

The brand is debuting its “Tea Break” campaign, which features actress and producer Lindsay Lohan.

“We owe it to ourselves to take a moment each day to pause, recharge, and revitalize,” says Lindsay Lohan. “I’m proud to partner with Pure Leaf to promote the importance of taking a daily tea break because no matter what you do, we all deserve the time to reset and refresh. For me, prioritizing breaks is essential for all of the roles I juggle, allowing me to return stronger and more restored.”

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In the campaign video, Lohan encourages employees throughout her office to take a tea break, the company said. 

“At Pure Leaf, we are intentional about how we craft our delicious real brewed iced teas so you can feel refreshed and revitalized. We know a lot of people are not taking enough quality breaks during the workday, so we’re launching the Pure Leaf Tea Break to remind people that a moment to reset is very important and revitalization is just a sip away with our delicious, iced teas made from a few high-quality, simple ingredients, and naturally occurring caffeine from tea leaves,” said Julie Raheja-Perera, general manager/vice president of Pepsi Lipton Partnership North America.

To accompany the campaign, Pure Leaf is also offering a nationwide promotion for a complimentary bottle of its iced tea and drafted away break messages on its website.