Coty, Perfect Corp. partner to enhance e-commerce experiences
Coty has a brand-new partnership under its belt.
The beauty company announced that it has entered a multichannel agreement with Perfect Corp.
Through this partnership, Coty will seek to enhance its augmented reality and artificial intelligence experiences in the digital marketing toolkits of such brands as CoverGirl, Sally Hansen and Philosophy among others.
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“This partnership adds a new dimension to Coty’s digital journey, incorporating some of the best augmented and virtual reality technologies that will help the full portfolio of our brands unlock the best digital user experience and, as a result, help advance social selling,” Coty chief digital officer, Jean-Denis Mariani said. “It is key for us as a leader in beauty to select the right technology partners that will help our consumers discover, try and shop for our brands, online and offline, in the most personalized and easiest ways possible.”
In addition, through this partnership the companies will work together to enrich the in-store shopping experience with touchless product experiences, the companies said.
“Imagine opening a livestreaming session with your favorite makeup brand, and during it discovering a new lipstick through your preferred influencer, trying the product on virtually from your sofa, and seamlessly going to check out – all without ever clicking out of the livestream. This is what we are working on, Coty and Perfect Corp. We will introduce exciting first-to-market innovations and advanced brand tools across all channels, seamlessly integrating augmented reality, virtual try-on, social selling, data-driven personalization, and more,” Mariani said.
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Also included in the agreement between Coty and Perfect Corp. is a development roadmap for the co-creation of exclusive technologies for the beauty company’s brands.
“Perfect Corp. has always been at the forefront of virtual try-on experiences, digital storytelling and AR technologies,” Perfect Corp. founder and CEO Alice Chang said. “Our extensive partnership with Coty helps propel some of world’s largest brands further into the new age of social commerce and DTC selling with unmatched personalization, live-steam and leading technology-driven capabilities, which is becoming increasingly important for consumers when shopping with their favorite brands.”