Hello Products debuts nationwide recycling program

Hello Products is looking to do its part when it comes to sustainability.

The natural personal care brand recently shared that it has partnered with TerraCycle and become part of the Natural Care Recycling Program.

Through the Natural Care Recycling Program, consumers are offered a free and easy way to recycle to the packaging of such personal care products as mouthwash bottles, toothbrushes, deodorant containers, floss containers and toothpaste tubes.

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“We’re proud to partner with TerraCycle to help bring advanced recycling options to more families and communities,” Craig Dubitsky, founder of hello said. "Hello’s mission is to create the most natural, effective, personal care products as possible, in the friendliest and most sustainable way possible.”

To participate in the program, consumers can sign up online and mail-in any personal care products they wish to recycle through the mail using a prepaid shipping label.

“The Natural Care Recycling Program represents a unique and sustainable opportunity for consumers to divert waste from landfills,” Tom Szaky, CEO and founder of TerraCycle said. “Together, with the help of hello, we are making it simple to eliminate the idea of waste and have a positive impact on the environment for future generations.”

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Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new products, the company said.

In addition, each shipment sent to TerraCycle earns collectors’ points that can be used for charitable gifts or converted into cash and donated to a non-profit school or charitable organization.

“Through this alliance and our acceptance of a wide range of personal care packaging regardless of brand, we’re working with TerraCycle to help reduce waste across the U.S.,” Dubitsky said.