Coty unveils fragrance with Cradle to Cradle certification

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Coty unveils fragrance with Cradle to Cradle certification

By Gisselle Gaitan - 04/27/2020

One of Coty’s fragrance brands — Calvin Klein’s first environmentally conscious scent, CK Everyone Eau de Toilette — has achieved a Silver level Material Health Certificate from the Cradle to Cradle Products Innovation Institute.

Obtaining the silver level certificate signifies that 100% of the chemical substances found in the fragrance have been assessed and comply with Cradle to Cradle Certified Product Standard, and also serve the foundation of material health by further improving the environmental safety of the scent over time, the company said.

“We are proud of Coty’s first Cradle to Cradle Material Health Certificate for CK Everyone Eau de Toilette, which demonstrates the positive impact of our Beauty That Lasts platform,” Simona Cattaneo, president of luxury brands at Coty, said. “The Material Health Certificate reinforces Coty’s commitment to its sustainability platform, with the objective of building a better business while making a positive contribution towards societal, ethical and environmental change within the beauty industry.”

For its material health evaluation, a third-party Cradle to Cradle accredited assessor, MBDC, conducted the assessment, the company said.

“We are thrilled to collaborate with Coty on their first Material Health Certificate for CK Everyone Eau de Toilette,” Jay Bolus, president of MBDC, said. “By obtaining a Material Health Certificate, they are communicating their commitment to transparency and that their fragrance is made with healthier materials. Coty is raising the bar for the beauty industry by insisting on product quality based on Cradle to Cradle design.”

Cradle to Cradle Products Innovation Institute aims to help designers, brands, retailers and manufacturers across the value chain innovate and optimize materials and products, using science-based measures for material health, product circularity, renewable energy and climate, water and soil stewardship, and social fairness, the nonprofit institute said.

“Achieving a Cradle to Cradle Material Health Certificate for CK Everyone Eau de Toilette is another positive step in moving the beauty industry towards the universal use of materials that are safe, circular and responsible,” Christina Raab, vice president of strategy and development at the institute, said. “We look forward to Coty’s continued leadership as the company uses the Cradle to Cradle Certified Product Standard as a framework for improving the sustainability of this and other products.”

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