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New ColdSense app from makers of Zicam sniffs out risk of catching cold
BRIDGEWATER, N.J. — Matrixx Initiatives on Tuesday launched ColdSense,an iPhone app designed to help evaluate a user's potential exposure to the common cold. The app utilizes smartphone sensors to actively listen for coughs and sneezes around a user to determine potential risk of exposure, and combines this with multiple other indicators to create a constantly updating personalized risk profile.