CoverGirl’s Lash Blast mascara line is growing with a new plant-powered addition.
The company said that Lash Blast Cleantopia, inspired by the power of plants, is a clean and vegan mascara that offers extreme lash volume.
Formulated and infused with 100% cellulose plant fibers, it also contains aloe leaf extract, ceramide and sustainably sourced rainforest maracuja oil to help exaggerate every single lash for extreme lash volume.
[Read more: CoverGirl takes on spring with Clean Fresh Color Eyeshadow Quads]
Made with a smudge-proof and flake-proof formula, the company said it does not clump and nourishes lashes for up to 24 hours and is free of parabens, mineral oil, talc, fragrance and
“We are so excited to bring a brand-new mascara to our portfolio of clean, vegan, CFI-certified makeup products! Lash Blast Cleantopia is perfect for that big, bold Saturday night volume you’ve been searching for,” said Mary Santangelo, senior vice president of CoverGirl global marketing at Coty. “The prestige-inspired packaging says it all, embossed with leaves to showcase the plant-based power of this product to take clean volume to the next level. We can’t wait for you to see the difference this mascara will have on your lashes!”
Featuring an hourglass brush design that fits the eye shape, the mascara looks to provide an easy and painless application that catches the smallest lash to wrap, lift and volumize, the company said.
[Read more: Coty relaunches philosophy with new formulation principle]
Like all other CoverGirl products, Lash Blast Cleantopia is Leaping Bunny approved by Cruelty Free International, and available for purchase wherever the brand’s products are currently sold.