Creme of Nature debuts bold semipermanent shades

Creme of Nature is entering the semi-permanent hair color category.

New to the Jacksonville, Fla.-based company’s portfolio is the Pure Honey Hydrating Color Boost collection, which is a 3-in-1 semi-permanent color that conditions, nourishes and moisturizes hair while also adding coloring without damage, the brand said.

“The Creme of Nature consumer is daring, she's energetic, and she's constantly changing,” Teneya Gholston, the senior director of marketing at Creme of Nature said. “We are excited to present to her our very first semi-permanent color in a full range of vibrant colors to make her look and feel good, as well as empower her. We're listening to our consumers — in the comments on Facebook and Instagram, and in our DMs. We are always perfecting our products AND developing new ones with them in mind.”

In addition, the line is free of ammonia and peroxide, lasts for up to four to six shampoos, aims to protect against breakage and contains a no-drip and non-drying formula, the company said.

Available in six vivid shades — indigo blue, royal purple, fuchsia, fire red, magenta and light golden copper — as well as two natural shades — silky jet black and dark chocolate brown — the Pure Honey Hydrating Color Boost collection retails for $4.99 and can be found at beauty supply stores.