Creme of Nature launches Exotic Shine Color with Argan Oil from Morocco line

Creme of Nature has added a new and improved hair color collection to its ranks.

The Exotic Shine Color with Argan Oil from Morocco line aims to condition, offer long-lasting color and comes in bold shades, the company said.

“Creating a nourishing color line for textured hair is very important,” Teneya Gholston, the senior director of marketing at Creme of Nature, said. “For this reason, we use nourishing Moroccan Argan oil, so women are left with moisturized and protected hair strands without the risk of a weak coloring treatment. We want women to shine bright inside and out with our new hair color collection.”

Featuring double the argan oil treatments for conditioning, the collection includes an intensive conditioning treatment to soften and seal in moisture, as well as an argan oil treatment to lock in shine for bright color and silky hair, the company said.

Shades a part of the collection include intense black, soft black, medium warm brown, light caramel brown, burgundy blaze, intensive red, red copper, bronze copper, honey blonde, light golden blonde and ginger blonde.

In addition, each color system comes with a creme color hair developer, permanent creme gel hair color, argan oil intensive conditioning treatment packet, argan oil treatment ampoule, instruction sheet and gloves, and a hi-lift booster packet in the golden blonde and ginger blonde shades.

Shoppers can find the Exotic Shine Color with Argan Oil from Morocco collection at beauty supply stores and mass retailers nationwide for the suggested retail price of $7.99.