Creme of Nature reformulates its Perfect Edges

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Creme of Nature reformulates its Perfect Edges

By Gisselle Gaitan - 07/27/2020

Creme of Nature has given an update to one of its beauty products.

The brand’s Argan Oil from Morocco Perfect Edges has been reformulated to provide users with a 24-hour extra firm hold that does not leave behind residue, as well as continuously control flyaways and hold down edges.

Available in an extra hold option as well, it also provides the same 24-hour hold, moisture and exotic shine to hair without flaking, the company said.

“Creme of Nature is committed to delivering high-performing edge control so women can have the freedom to express their style with confidence all day” Teneya Gholston, senior director of marketing for Creme of Nature said. “Having a deep understanding of who she is and what she is going through has enabled us to re-invent our iconic Perfect Edges collection to speak directly to her needs; while wearing braids, topknots, or showing off her baby hair. This product is bold, fun, and powerful which is exactly what our consumers want.”

Both Creme of Nature with Argan Oil from Morocco Perfect Edges formulations are available at select Walmart, CVS Pharmacy, Walgreens, Target, Rite Aid, Sally Beauty, Family Dollar and Dollar General location for the suggested retail price of $2.25.