Creme of Nature’s new collection aims to repair damaged hair

Creme of Nature wants to help consumers repair their damaged and weak hair.

By launching its new Aloe & Black Castor Oil collection, which aims to provide a healthy level of strength and length to tresses, the brand aims to also restore hair from the damaging effects of moisture loss, heat styling and excessive manipulation.

Featuring a blend of aloe vera juice, Jamaican black castor oil and vitamins, the collection includes a strengthening protein treatment, root charge serum, a healthy and long fortifying shampoo and mask and an oil reconstructing anti-breakage leave-in.

“As much as women want healthy hair, they also crave length,” Teneya Gholston, senior director of marketing for Creme of Nature, said. “This is why we created a full collection that will address both issues and concerns. For all-around hair care and maximum length retention, you must care for your hair from the root to the tip; and that includes scalp care. Our new Aloe & Black Castor Oil collection addresses these issues and concerns with the inclusion of a protein treatment, leave-in, and masks to help reduce shedding and fallout as a result of breakage.”

Products in the collection are for those with all different types of hair texture, and are formulated without the use of sulfates, silicones, petrolatum or mineral oil, the company said.

The Creme of Nature Aloe & Black Castor Oil collection is available at CVS Pharmacy and Sally Beauty, as well as other beauty supply stores.