Dannon’s Light + Fit brand is taking a charitable turn with its two new flavor additions.
New from the White Plains, N.Y.-based company are the lemon cream and orange cream varieties of its Greek nonfat yogurts, which were created to help support and celebrate women’s economic empowerment through a partnership with Dress for Success Worldwide.
Through the creation of the aforementioned new flavors, the brand not only looks to support women in balancing career and family, but also be a part of the solution, the company said.
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As a way to raise awareness about the many challenges women face, and the overall mission of Dress for Success, the brand will feature special packaging on the new yogurt packs, as well as donate an additional $100,000 to the nonprofit.
“Danone North America, Light + Fit and Dress for Success share a commitment to equity in the workplace and helping women in the U.S. thrive at work and in life,” Surbhi Martin, the vice president of Greek yogurt and functional nutrition at Danone North America said. “Through our partnership, we are proud to support the work Dress for Success does to help women achieve economic independence.”
To create the illustrations featured on the new yogurt packs, Light + Fit worked with female illustrator Michelle Periera on the designs.
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“At Dress for Success we have seen first-hand the impact that the pandemic has had on women balancing work and life,” Joi Gordon, CEO of Dress for Success Worldwide said. “That’s why we are so proud to be working with a partner like Light + Fit that sees the need to support women holistically, in every aspect of their lives. We hope this partnership will help spread awareness for our mission and expand the number of women we are able to support through our services.”
The new Light + Fit Dress for Success lemon cream and orange cream Greek nonfat yogurts contain 12 g of protein, 7 g of sugar, 0 g of fat and 80 calories per serving, the company said.
Consumers can find the new launches on shelves at select retailers nationwide in a 4-pack that retails for $3.99.