Degree Deodorant is making its products even more accessible to all.
To do just, the brand is rolling out its first inclusive product, designed for individuals with visual impairment and upper limb motor disabilities.
The Degree Inclusive line was designed via a partnership with Wunderman Thompson, occupational therapists, engineers, consultants and people with disabilities across the globe.
“As a brand that’s committed to inspiring confidence in everyone to move more, Degree believes no one should be held back from experiencing the transformative benefits of movement,” Kathryn Swallow, global Degree brand vice president said. “More than 60 million people in the US live with a disability, yet products and experiences are still not designed with this community in mind. With Degree Inclusive we hope to inspire bold action across the industry to ensure that people with disabilities have an equal playing field.”
Features the product was designed with include a hooked design for one-handed usage, magnetic closures, enhanced grip placement, a braille label with instructions and a larger roll-on applicator, the company said.
“Breaking stereotypes unleashes creativity and drives growth. Degree Inclusive challenges what a deodorant product should be. It’s a breakthrough accessible design that genuinely serves the needs of people with visual impairment and upper limb motor disabilities,” said Aline Santos Farhat, executive vice president of global marketing and chief diversity and inclusion officer at Unilever said.
Currently, Degree Inclusive is in a beta program that will allow it to engage and obtain input from individuals living with disabilities. The brand also have invited 200 people with disabilities across the United States to trial the prototype design and share feedback before a commercial launch, the company said.