DiGiorno teams up with Marvel Studios’ 'Deadpool & Wolverine’ film
DiGiorno is unveiling new offerings inspired by Marvel Studios’ “Deadpool & Wolverine” movie.
The companies are rolling out four pizzas themed around the movie, which include:
- The Wade Special: Contains sweet and salty flavors, including black pizza and olives, which pay homage to Wade Wilson’s pizza of choice in the first “Deadpool” film;
- Gimme Chimmi: A chimichanga-inspired pizza that is topped with cumin sauce, beef toppings, jalapeño and cheddar and mozzarella cheeses;
- Spicy Wolvie Pie: Made with pepperoni, chorizo and bacon; and
- Maximum Pep: Featuring sliced and diced pepperoni.
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“DiGiorno is always looking for ways to tap into mainstream culture by pushing culinary boundaries through unique innovations and flavors, from our recent Thanksgiving Pizza to our all-onion ‘cry-pie,’ and we are now introducing our latest, most chaotic pies yet,” said Kimberly Holowiak, Senior Brand Manager for DiGiorno. “This summer, we're taking it up a notch by teaming up with Marvel Studios’ Deadpool & Wolverine to create limited-edition pizzas that fans won't want to miss—so we encourage fans to get them while they can.”
In addition, every flavor minus the Spicy Wolvie Pie, comes with a back-of-the-box cutout of a Deadpool mask.
“We’re thrilled teaming up with DiGiorno in support of ‘Deadpool & Wolverine’,” said Holly Frank, Walt Disney Studios vice president of partnership management and operations at Marvel. “They’re bringing the heat with a robust media campaign tied to character-inspired pizzas and our fans will have plenty to feast on ahead of the film's theatrical release on July 26.”
DiGiorno’s “Deadpool & Wolverine” pizzas will only be available for a limited time at retailers nationwide.
