Doritos spotlights new Dinamita spice-inspired snacks
Doritos is shining a light on its newest product line—Dinamita—by handing over its annual Super Bowl appearance to the brand.
“Doritos has a long history of delivering fan-favorite Super Bowl commercials, but new pack-a-punch flavors, unique shapes and some spicy stars will make Dinamita’s Super Bowl commercial a campaign that will get snackers across the country buzzing like never before,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. “This relaunch of Doritos Dinamita proves that spicy is about more than just heat, and both Dinamita varieties give snackers looking for that extra crunch a new favorite Doritos form.”
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The Doritos Dinamita snacks feature spice-packed flavors in stick shape. Available flavors will include:
- Chile Limón: The OG chip, it features tangy and citrusy heat flavors;
- Flamin’ Hot Queso: It contains a cheesy flavor with an added hint of spice for extra heat;
- Smoky Chile Queso: Made with a robust queso flavor, it also contains a smoky and spicy kick;
- Tangy Fiery Lime: Featuring a sour spice with hints of zesty lime; and
- Hot Honey Mustard: Containing the tangy flavors of mustard, it also has a hot honey kick.
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All five flavors of Doritos Dinamita can be found on store shelves at retailers nationwide in a 4-oz. size that retails for $2.49 and a 10.75-oz. size for $5.99.