Mars Wrigley’s Dove Chocolate is looking to give consumers the sweets they enjoy in a larger format.
New from the brand are the Large Promises, which are three times the size of the original Dove Chocolates.
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Featuring a decadent filling that is enrobed in silky smooth chocolate, the sweets are packaged in a set of three and available in two flavor variations — milk chocolate and caramel, and dark chocolate and peanut butter.
“We were intentional with our newest innovation, as we know fans crave premium, indulgent treats to share and eat on the go,” Leslie Philipsen, brand director at Dove Chocolate said. “Offering our Dark Chocolate and Peanut Butter as well as our Milk Chocolate and Caramel flavor variations in a new format will create better moments and more smiles by complementing Dove fans’ busy lifestyles, allowing them to pause and enjoy a moment of pleasure.”
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Containing the signature Dove Promises messages, consumers can find the two new varieties of Large Promises in a shareable 2.75-oz. pack at retailers nationwide.