Dropps’ home care portfolio broadens distribution

Dropps’ home care product line is now available to a wider range of consumers following its expansion into Wegmans stores and Walmart’s e-commerce website. 

Alongside its broader availability, the brand also shared that it is debuting bio-based formulations, evolved fragrances and plastic-free retail packaging that underscores its commitment to sustainability. 

“Our vision is deeply rooted in what we call ‘clean clean,’ high-performance formulations made with scientifically proven ingredients that minimize waste and are designed for you, your home and the world we share," said Dropps CEO, Alastair Dorward. "We’re proud to make Dropps more readily available on prominent retail platforms like Wegmans and Walmart.com, helping to satisfy the growing consumer demand for powerful and sustainable cleaning solutions without compromise.”

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The reformulation includes its laundry and dish care offerings, which feature pod technology for a high level of concentration, and also are USDA Certified Biobased, Leaping Bunny Certified and septic safe. 

New fragrances available in the revamp include crisp breeze and lavender meadow for the Odor + Stain Laundry Detergent line, and lemon citrus for the UltraWash Dishwasher Pods. 

Dropps’ core assortment is now available on its website, Amazon, Thrive Market, Wegmans and Walmart.com.