Dr.Organic hits Ulta Beauty shelves

Dr.Organic, a personal care brand founded in the United Kingdom, is finally making its debut in the United States.

The brand, which distributes products that are organic, cruelty-free and free from parabens, SLS, artificial colors, phthalates, petroleum, glycols, DEA, BHT, mineral oil and silicones, is hitting physical and digital Ulta Beauty shelves.

"Clean beauty means the world to us, and more importantly, consumers are looking for organic, naturally-sourced options. That's why we knew we had to bring this premium UK brand stateside," Rimma Fehling, the VP of incubator and new ventures at Nature's Bounty said. "Until now, it was difficult to find a collection that is organic while also being affordable and effective — Dr.Organic fills this important gap in the beauty space."

Featuring four key ingredient ranges — aloe vera, rose, snail gel and tea tree — each collection aims to target a different area of the skin. The full 20-piece collection includes eye gels, facial washes, micellar cleansing water, moisture creams, eye serum, day creams, night creams and face masks among other items.

Shoppers can purchase items from Dr.Organic at Ulta.com and at physical Ulta Beauty locations on October 20.