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09/14/2021

Drunk Elephant expands distribution to Ulta Beauty

Drunk Elephant skin, hair and body care products will be available at all Ulta Beauty stores and online beginning Sept. 26.
Gisselle Gaitan
Online Editor
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Drunk Elephant’s products are expanding their reach.

The biocompatible skin care line announced that its line will be available at all Ulta Beauty stores and online beginning Sept. 26.

[Read More: Drunk Elephant reformulates its C-Firma Fresh Day Serum]

“I’m so excited to be launching in Ulta Beauty,” founder Tiffany Masterson said. “It’s a dream come true to share our philosophy and products with their community! I can’t wait to hear what they have to say.”

Formulated without essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes or SLS, Drunk Elephant products contain optimal pH levels that blend together easily and are highly absorbable, the company said.

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At launch, consumers can expect to find such products as the Protini Polypeptide Cream, C-Firma Fresh Day Serum, T.L.C Sukari Babyfacial, Sugared Koffie Almond Milk Body Scrub, Sili Body Lotion, Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner and Wild Marula Tangle Spray.

“We are delighted to welcome Drunk Elephant to the Ulta Beauty family,” Monica Arnaudo, chief merchandising officer of Ulta Beauty said. “Drunk Elephant is an incredible brand focused on the health of the skin from head to toe, and we know our guests will be thrilled to explore the brand offerings, embrace its philosophy, and have fun along the way!”

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